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This is because every employee has made their own signature design. The number one email signature mistake is inconsistency across a company.

Unilever added a LinkedIn “Follow” link into its corporate email signature, going from 40,000 Followers to 235,000 in just 10 months – for free. Then, add a social media icon so they can follow or share in a click. Firstly, give recipients a taste of your content: put a recent Tweet or a blog post snippet (the whole post won’t fit) under your signature. This is why you should use customized email signature designs that connect social with email. Social media plays an important part in the marketing mix. So, in time-honored fashion, here’s a checklist of the most important email signature best practices even the smartest users get wrong. We see what a lot of companies get right and what they get wrong. As an email signature management provider, we see a lot of signature templates.